Science and Finance - Not Such Strange Bedfellows
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Commercial marketing of chemicals often brings the marketers into conflict with the financiers. Unusually, the common link for both might well be science. Michael will explore how strategy, marketing and customer relations are increasingly finding the scientific paradigm valuable. Michael hopes to explain some new predictive analytic techniques have moved a scientific approach from an interesting intellectual analogy to day-to-day application. He will draw on experience of marketing rare chem...
Homepage: http://www.rsc.org/ConferencesAndEvents/conference/alldetails.cfm?evid=103591
Event type: Presentation
Time and place
Location: Royal Society of Chemistry
Burlington House
Piccadilly
London
United Kingdom
Address:Burlington House
Start date: Monday, May 11, 2009 6:30 PM
End date: Monday, May 11, 2009 8:00 PM (Past event)
Responsible: per from 4/15/2009 2:53:09 PM